“Mallory has a proven track record of operational excellence paired with a redemptive vision for business,” said Trevor Hightower, Craftwork’s Founding Partner, and CEO. “She has a well-deserved reputation of competency and success in leading multiple businesses. Craftwork‘s mission is to transform the resident experience in apartments through hospitality, and Mallory is just the person to help lead us into that future.”

“Craftwork’s mission to be a place where each person feels generously seen is something I have felt it in all my interactions with Craftwork,” said Keller. “It’s a mission I’m thrilled to be a part of as the organization scales.”

Craftwork is a hospitality company reimagining resident experience in multifamily real estate with seven operational locations in Dallas, Austin, Fort Worth, and Houston. Craftwork has expansion plans to grow to 25 apartment communities by the end of 2023.