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Episode #86: Clean Fuel

Episode #86: Clean Fuel

The “what” is easy. Craftwork is a specialty coffee shop and vibrant membership-based workspace with locations in Fort Worth (Foundry, Camp Bowie, Magnolia) and Austin (Domain). We serve craft coffee and are a connected coworking space. But you knew that already. Our “why” is our heart – we desire to create spaces and places where our members and customers experience connection and community.



We hope this finds you well.

Thirty-four years ago, a talented and young TV host was interviewed on the show 60 Minutes. Her local Chicago talk show was about to expand into a national syndication. The young woman was poised, confident, and endearing when asked if she thought her show would be a success. But it was in her answer to the question “and what if it doesn’t succeed?”, that we catch a glimpse of what would make this woman so enduringly great. Oprah Winfrey’s brief, but poignant response helps illuminate the power of pursuing good ambition with “clean fuel.”

Oprah found her definition of “doing well” in something external to the success of the goal she was pursuing. You can see it so clearly in her body language in this one minute clip. With a firm identity in how she treats herself and others, she is free. When the “why” behind our success is outside of ourselves, we have firm footing no matter the outcome. The irony is this rooted identity gives us more confidence and sustainable energy towards our goal. It is clean fuel. Our hope is that each of us may increasingly live and work with this type of clean fuel.


Free drip coffee when you share a share your thoughts about this video and “clean fuel” to our team (Limit of 1 free drink per customer. Offer expires 2/10/20.)


First Month Free of Coworking: Have you been considering joining Craftwork as a Member? We are now offering to all first time Members their first month of workspace membership free! No deposit, no first month charge. There is only a $100 Sign Up fee for all membership types. If you are interested in membership, schedule a tour or sign up today to begin experiencing life as a Craftwork Member.

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