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Episode #126: Recalibrating Our Definition of Success

Episode #126: Recalibrating Our Definition of Success

The “what” is easy. Craftwork is a specialty coffee shop and vibrant membership-based workspace with locations in Fort Worth (Camp Bowie, Magnolia) and Austin (Domain). We serve craft coffee and are a connected coworking space. But you knew that already. Our “why” is our heart – we desire to create spaces and places where our members and customers experience connection and community.


In a Harvard Business Review article that has transcended time, professor Clayton Christensen laid out how he has used business management principles to recalibrate his personal definition of success.

In today’s advocate, we have the pleasure of outlining these principles and encouraging you to join us in entering into the work of defining each of our definitions of success and how we should apply them in our daily lives.

Recalibrating Our Definition of Success: According to Christensen, it’s rarely helpful to tell someone how they “should” do something, but rather, you should present a theory and provide context for it. People are able to come up with creative ways to apply this theory in their own narrative much better than if you had told them how they should act.

When recalibrating our definition of success, Christensen calls upon a few successful business management theories that he believes are just as applicable in our personal lives. A few of our favorites are the following:

Create a strategy for your life
A person without a strategy or purpose can get just as lost as a business without one. Decide what your purpose is and spend time working toward it.

Allocate your resources
People often get caught up in allocating their resources to initiatives that lead to instant gratification. Instead, we should commit to spending our limited resources like time and attention to pursuits that we deem to be most important. If our purpose is to raise a good son or daughter, we should allocate our resources to doing so as opposed to under-investing in our families and over-investing in our careers.

Choose the right yardstick
It’s very easy for us to measure our lives by the achievements we’ve had or the prominence we’ve achieved. Instead, we have the ability to decide how our lives will be judged. When we do, we must commit every day to live to that end.

When thinking about your life, have you been practicing these principles? What is your purpose? Is your resource allocation off? Have you determined how you see your life being judged?

We encourage you to take the time to read Christensen’s full article. When you’re done, reflect through the theories he’s mentioned and determine how you might apply them in your personal life. Have a meaningful week, friends.

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