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Episode #121: About the Team

Episode #121: About the Team

The “what” is easy. Craftwork is a specialty coffee shop and vibrant membership-based workspace with locations in Fort Worth (Foundry, Camp Bowie, Magnolia) and Austin (Domain). We serve craft coffee and are a connected coworking space. But you knew that already. Our “why” is our heart – we desire to create spaces and places where our members and customers experience connection and community.


A question we often ask ourselves is: what determines a good leader? Today, we’re calling upon the words of José Mourinho, one of the “greatest soccer managers of all time” for our answer. Mourinho is the manager of Tottenham Hotspur F.C. of the English Premier League (our CEO’s favorite soccer club). Mourinho is among the top five Premier League managers in wins, leading us to believe he knows a thing or two about effective leadership.

According to Mourinho, “a coach must be everything: a tactician, motivator, leader, methodologist, [and] psychologist.” His success is often equated to his effectiveness in understanding and motivating his players and placing the value of the sport in “man, above everything else.”

About the Team: As leaders, it is our duty to recruit and motivate others on the journey to accomplish a goal. This goal may be in the form of a mission, economic value, or social responsibility. Whatever the case may be, in order to truly lead a team one must understand and value each team member for the unique value they add. Without each person on board, it can be difficult to accomplish or exceed a set goal.

We encourage you to take a moment to reflect on your leadership. Have you been able to make your team members (and/or family members) feel valued and fulfilled? How could you explore their core motivations to get alignment and motivate them? At the end of the day, team victories are simply more rewarding.

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