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Episode #114: Zeigarnik Effect

Episode #114: Zeigarnik Effect

The “what” is easy. Craftwork is a specialty coffee shop and vibrant membership-based workspace with locations in Fort Worth (Foundry, Camp Bowie, Magnolia) and Austin (Domain). We serve craft coffee and are a connected coworking space. But you knew that already. Our “why” is our heart – we desire to create spaces and places where our members and customers experience connection and community.


In the 1920s, Bluma Zeigarnik conducted research suggesting that unfinished tasks may be easier to remember than finished ones. And while things like fatigue, timing, and difficulty all play a factor in the outcome of this effect, we think this theory could be helpful in some instances.

Zeigarnik Effect: In Zeigarnik’s research, a series of experiments were conducted in which participants were asked to complete a number of simple tasks such as putting together a puzzle or completing a math problem. Half of the projects were interrupted before completion.

Two groups were studied, and in both groups there was a significantly higher recall of the interrupted tasks versus the uninterrupted ones.

We’re no experts, but we could see how this might be a beneficial practice when trying to memorize information, train new employees, or learn a new skill. We could even take this one step further in thinking that it’s a good idea to pause before making big decisions so our minds can process the different aspects of the decision.

We encourage you to think about how to incorporate breaks or periods of rest into your routine to induce better recall and information processing this week.

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