Craftwork Logo Craftwork Logo

Episode #110: If, Then

Episode #110: If, Then

The “what” is easy. Craftwork is a specialty coffee shop and vibrant membership-based workspace with locations in Fort Worth (Foundry, Camp Bowie, Magnolia) and Austin (Domain). We serve craft coffee and are a connected coworking space. But you knew that already. Our “why” is our heart – we desire to create spaces and places where our members and customers experience connection and community.


We can often become sidetracked when accomplishing our goals, whether they are personal or professional. According to Peter Gollwitzer, professor of experimental psychology, one way to overcome these obstacles is by using implementation intentions, or if, then tactics.

Circle of Influence: Gollwitzer has found in his studies that we often respond better to impulse when we anticipate obstacles in advance and come up with a plan of action if we’re faced with them later on. For instance, if our goal is to get a project done at work, we would write down everything keeping us from that project, and our plan of action should those distractions set in. Our list would look something like this:

1. If another small task comes up, then I will write that task down and get to it once I am finished with this project.
2. If my coworker asks to tell me a funny joke, then I will respectfully tell them I am in deep-work mode and let them know when I will be available next.
3. If something urgent happens, then I will have a backup plan coordinated with a coworker who can help me address the issue.

While this example is a short-term goal, this tactic has been proven to be even more effective the more difficult or long-term the goal is. If, then scenarios help us practice impulse control and can help us stay on track. Will you be implementing this tactic for your goals?

Read More

We Respect Your Privacy. Craftwork Coffee Co. will never share or sell your personal information.