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Episode #108: Act On It

Episode #108: Act On It

The “what” is easy. Craftwork is a specialty coffee shop and vibrant membership-based workspace with locations in Fort Worth (Foundry, Camp Bowie, Magnolia) and Austin (Domain). We serve craft coffee and are a connected coworking space. But you knew that already. Our “why” is our heart – we desire to create spaces and places where our members and customers experience connection and community.


According to Sisonke Msimang, social justice activist and writer, “stories are the antidote to bias.” We agree that, in a world where so many stories are heard via digital connection and readily accessible internet, stories have the potential to be a “catalyst for action.” However, Msimang argues in a 2016 TedTalk that stories too often get in the way of change because:

• Stories create an illusion of solidarity in which the audience feels accomplished after having taken no action.
• Audiences are drawn to likable characters, leaving millions of stories unheard because their protagonists aren’t favorable.
• Audiences often become so invested in one personal story or character that they fail to see the bigger picture.

It is our duty to step beyond the limitations, and use stories as the catalyst for justice and reform.

Act On It: Stories can be detrimental to a cause when they provide a false sense of action or aren’t supported by facts. Audiences have the power to change this lackluster narrative of storytelling. In her talk, Msimang explains that audiences can do so by:

• Being more curious and skeptical about stories we hear
• Supporting causes and storytellers we believe in
• Signing off and taking action in the real world

There are so many wrongs in our world. We hear stories daily of social inequity, poverty, and political strife. We have the power to use these stories for change. Msimang quoted Alice Walker by saying to “look closely at the present you are constructing; it should look like the future you are dreaming.”

We challenge each of you to use Msimang’s framework to act on stories and shape a narrative you believe in. Be curious, seek to understand, and take action.

Listen to the Talk

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