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Episode #103: The Flywheel Effect

Episode #103: The Flywheel Effect

The “what” is easy. Craftwork is a specialty coffee shop and vibrant membership-based workspace with locations in Fort Worth (Foundry, Camp Bowie, Magnolia) and Austin (Domain). We serve craft coffee and are a connected coworking space. But you knew that already. Our “why” is our heart – we desire to create spaces and places where our members and c


We feel very ill-equipped to write to you today. Our hearts are breaking as we watch our country riot against itself. The purpose of The Weekly Advocate is to bring you encouragement, yet in this moment, we have struggled to find encouragement to send your way.

The problem with encouragement is that it can bring hope of something different than the present state. Then, through this hope, we are satisfied in the anticipated new reality without doing the hard work required to reach our goal. We believe there is no hope of ending racism without action.

So instead, as the system of injustice in America is unveiled again, we want to encourage you not to ask “What should I think?” but “What can I do?”

The Flywheel Effect: The metaphor of a flywheel is used to explain the way in which small movements over time can make a huge impact. Small, faithful pushes made in the same direction give the flywheel more and more momentum until one day it is whirring, and a breakthrough is made.

Part of the problem with the flywheel of ending racism is that we collectively only act when racism is broadcasted in the media. Then after a while, the topic gets old and we move onto something else (rinse and repeat). Someone once told us that “long obedience in the same direction makes a life worth living”, and our belief is that the flywheel cannot get momentum until we start the hard, steady work of pushing this out of our country. We must take steady, faithful action, and not lose momentum. This will require more than a repost, more than time to read an article, more than a one-time attendance of a rally. It will be a lifetime commitment.

We encourage you to look into yourself and consider how your talents and passions can be used to push this flywheel. We can start by having constructive conversations with our families, consuming resources that teach us how we can advocate for those in our community, or standing with our neighbors in protest. Commit to taking action in the way that you can make the most impact.

But, do not stop. We must keep the flywheel going. Let this grief live in our hearts, committing to take action each day to overcome it, until one day we can say “we were the generation that committed our whole life to ending racism.”

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